Isaac “Lucky” Smith, widely known as The Promo King, is a seasoned entertainment executive, brand architect, and industry connector with over 30 years of experience in strategic branding, grassroots promotion, and cultural marketing. After serving in the military, he founded LaJIT Promotions, a groundbreaking agency that partnered with major brands and labels such as Rap-A-Lot Records, No Limit, Swisha House, Royal Blunts, BET, and Ball Up Streetball, establishing his reputation for bold and effective campaigns. He later launched the DJs United Conference in 2012, which evolved into the Evolution Entertainment Conference by 2015, blending music, tech, and business strategy into a premier creative platform.

Through his entrepreneurial ventures under Jus Mi Luck, Smith has continued to innovate as the founder of DJs United Radio, publisher of Twenty4seven Magazine, creator of the DJs United Global service network, and executive producer of the reality series Indy Belle, while also serving as president of the X Squad DJs and host of Blurred Vision on EPOCH Radio. Now serving as Marketing Director for the Creators’ Rights Movement, Smith leverages his extensive expertise and cultural precision to amplify campaigns, strengthen branding, and build platforms that bridge culture, business, and legacy, all while uplifting the next generation of creatives.